Buzzin Soap Stars

Debenhams have announced that it would be sponsoring Channel 5’s flagship tv soap, Neighbours throughout 2011.
The move, a first for the retailer, will see Debenhams target the popular Australian drama’s 5.4m average weekly viewers with specially commissioned ‘idents’ (break bumpers) that sit after each programme and either side of the commercial breaks.
The short trailers [...]

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